Rebecca(SH:600439) Sou Hu Cai Jing·2025-08-25 23:13Core Viewpoint - The semi-annual report of Rebecca (600439.SH) shows apparent recovery in net profit, but significant discrepancies between net profit and cash flow raise concerns about underlying risks [1][3]. Financial Performance - In the first half of the year, Rebecca reported a net profit of 9.38 million yuan, a year-on-year increase of 15.31%, while revenue reached 598 million yuan, up 4.20% [3]. - The company's operating cash flow decreased significantly by 26.76%, amounting to 119 million yuan [1]. - The gross profit margin improved to 38.09%, an increase of 5.13 percentage points, attributed to a higher proportion of direct-to-consumer sales [3]. E-commerce Transformation - Rebecca's strategic shift towards e-commerce has been a key driver of growth, with the QVR brand's independent site sales soaring by 320% year-on-year [3]. - During the "618" shopping festival, the GMV of Rebecca's Tmall flagship store exceeded 23.55 million yuan, marking over 120% growth [3]. - Sales expenses surged by 34.15% to 117 million yuan, primarily due to increased advertising and marketing costs associated with online business expansion [4][5]. Inventory Concerns - Rebecca's inventory reached 3.131 billion yuan, accounting for 67% of total assets, which is over six times its revenue for the same period [8]. - The inventory turnover days extended from 1,039 days in 2021 to 1,534 days in the first half of 2025, indicating poor liquidity [9]. - The company has a low inventory impairment provision of only 0.8%, raising concerns about potential write-downs [10]. Governance Issues - Rebecca and its controlling shareholder are under investigation by the China Securities Regulatory Commission for suspected violations of information disclosure regulations [12]. - The company has faced multiple regulatory warnings since 2021, highlighting ongoing internal control failures [12][13]. - The controlling shareholder's stake has decreased to 22.22%, with a significant portion of shares pledged, posing risks of margin calls and control changes [14][16].