Why Freshpet Stock Was a Real Dog of a Stock Today

Core Viewpoint - Freshpet's stock has experienced a significant decline, attributed to concerns over its slowing sales growth and an analyst's revised price target [1][2]. Sales Growth Slowdown - Analyst Robert Moskow from TD Cowen has reduced Freshpet's price target from $72 to $63 per share while maintaining a hold recommendation [2]. - Moskow noted that Freshpet's growth rate appears to be slower than in previous years, leading to a revised estimate for fourth-quarter year-over-year sales growth at 10%, below the consensus estimate of 13% [4]. - This adjustment impacts the annual growth estimate, which is now expected to be at the lower end of management's guidance of 13% to 16% [4]. Competitive Landscape - Moskow indicated that Freshpet may need further reevaluation if General Mills' new marketing initiatives for its Blue Buffalo line and the launch of a high-end brand, Edgard & Cooper, significantly attract Freshpet's customers [5][6].