证监会发布期货公司互联网营销新规！ 10月9日起实施， 全面规范营销活动范围

Core Viewpoint - The China Securities Regulatory Commission (CSRC) has officially released the "Interim Regulations on Internet Marketing Management of Futures Companies," which will take effect on October 9. This new regulation marks the beginning of comprehensive standardized management of internet marketing activities in the futures industry [1]. Group 1: Regulation Overview - The new regulations consist of eighteen articles aimed at addressing issues and risks associated with internet marketing activities of futures companies, establishing a systematic regulatory framework [1]. - The definition of internet marketing activities has been expanded to include commercial promotion of futures brokerage or trading consulting services via the internet, thus bringing trading consulting services under regulatory oversight [4]. Group 2: Internal Management Requirements - Futures companies are required to establish and improve internal management systems for internet marketing, integrating them into their compliance management framework. A designated department must be established at the headquarters to manage these activities uniformly [4]. - Branch offices must conduct internet marketing activities under the authorization and unified management of the headquarters, prohibiting independent use of third-party services for marketing [4]. Group 3: Content Management and Compliance - Marketing content must be uniformly reviewed to ensure legality and compliance, with key information such as company name and risk warnings prominently displayed. There is a requirement for enhanced monitoring of live broadcast content [4]. - All marketing activities must be documented, with records retained for no less than twenty years [4]. Group 4: Third-Party Cooperation Management - Strict requirements are imposed on futures companies regarding cooperation with third-party institutions. A pre-evaluation mechanism must be established to assess the service quality and compliance of third-party providers [5]. - Written agreements must be signed, clearly outlining the rights and obligations of both parties, and prohibiting third parties from engaging in illegal activities such as unauthorized client information acquisition [5]. Group 5: Prohibited Marketing Practices - Futures companies and their personnel are prohibited from using false or misleading marketing content, making exaggerated claims about returns, or implying guaranteed returns [5]. - The regulations also prohibit the use of deceptive practices to undermine competitors or manipulate search results, thereby promoting a fair and honest market environment [6].