如今对于字节跳动来说，是真不想做“豆包手机”

Core Insights - DeepSeek's download volume has plummeted by 72.2%, highlighting a rapid decline from a peak popularity within just six months [1] - ByteDance's AI assistant, Doubao, has gained significant traction, achieving 147 million monthly active users by June this year, establishing itself as a leader in the domestic AI assistant market [3] - There are rumors about ByteDance developing its own AI smartphone, but the company has denied any plans for such a product, focusing instead on providing AI capabilities to various hardware manufacturers [3][5] Company Strategy - ByteDance is exploring AI hardware opportunities, evidenced by its existing products like Ola Friend smart headphones and the development of AI glasses, but entering the smartphone market is deemed unlikely due to the competitive landscape [5][9] - The consumer market shows a lack of interest in AI smartphones, with only 19% of surveyed U.S. consumers willing to pay a premium for AI capabilities in phones, indicating a disconnect between manufacturer offerings and consumer needs [5][7] - ByteDance's previous attempt to enter the smartphone market through the acquisition of Smartisan's team did not yield significant results, as the market was already saturated and lacked compelling selling points [9] Market Dynamics - The current smartphone market is characterized by low margins, with manufacturers relying on software services for profitability, making hardware ventures less appealing for a company like ByteDance, which excels in internet services [9][12] - The competitive landscape is fierce, with established players like Huawei, Xiaomi, and others having the resources to develop their own AI capabilities, making it challenging for ByteDance to position itself as a hardware competitor [12][14] - ByteDance is better positioned as an AI capability provider, offering APIs to hardware manufacturers, which could enhance its competitive edge in the AI model pricing war [14]