Core Viewpoint - The announcement of eight "City Knights" spokespersons by Taobao Flash and Ele.me signifies a shift in the perception of delivery riders, emphasizing their role as guardians of urban life and enhancing the dignity of their profession [1][6][7] Group 1: Spokespersons' Backgrounds - Liao Zemo, a national model worker, advocates for rest areas for riders and has formed a female rider team called "Blue Rose" [3][6] - Zhang Wenqiang, a veteran and national labor model, is known for mentoring new riders and assisting elderly customers [3][6] - Zhang Baojian, a rider from Wuhan, has a background in emergency rescue and has contributed to various charitable causes [3][6] - Li Ruifeng, a pianist and former investor, has used his delivery job to pay off debts while pursuing his musical dreams [3][5] - Wang Jibing, recognized as a "delivery poet," uses poetry to document the experiences of riders [4][5] - Huang Xiaoqin, a champion rider, has trained many new riders and shares safety tips through social media [5][6] - Liu Yifei, a hearing-impaired rider, utilizes technology for communication and aims to become a mural artist [5][6] - Li Yuanyuan, who has improved her family's living conditions through her delivery work, embodies the spirit of the "City Knight" [6][7] Group 2: Industry Implications - The upgrade of all riders to "City Knights" reflects a broader recognition of their contributions to urban life and aims to enhance the professional status of delivery work [6][7] - The "Orange Plan" initiated by Alibaba and Ant Group aims to improve the welfare and incentive systems for riders, further solidifying their role in the economy [6][7] - The transformation of the delivery profession into one that is professional, secure, and dignified is a key focus for the industry [6][7]
全国劳模、巾帼标兵、外卖诗人……他们为城市骑士代言
Ge Long Hui·2025-08-26 01:05