调查与思考丨银发经济，只是“看上去很美”？

Core Insights - The silver economy in China is rapidly growing, with a current scale of approximately 7 trillion yuan, projected to reach 30 trillion yuan by 2035 [1] - Despite the potential, the market faces challenges such as demand realization difficulties, industry homogenization, and policy implementation gaps [9][10] Group 1: Market Trends - Increasing interest in AI courses for the elderly indicates a shift towards technology adoption among older consumers [4] - The main areas of consumption growth for the elderly are health management, cultural and entertainment experiences, and smart products [5] - A significant 73.5% of elderly respondents desire a more trendy lifestyle, with 57% willing to pay for improved quality of life [6] Group 2: Challenges - There is a mismatch between the consumption demand and payment willingness among the elderly, leading to low conversion rates for products [11] - The market is saturated with homogeneous products, particularly in the tourism sector, which stifles innovation and service upgrades [13][14] - Policy measures aimed at supporting the elderly often face implementation challenges, with many initiatives failing to reach their intended beneficiaries effectively [16] Group 3: Opportunities for Growth - Companies are encouraged to develop differentiated products based on a comprehensive understanding of the elderly's diverse needs [18] - Establishing a demand-driven funding allocation system and enhancing the accessibility of services can stimulate consumption among the elderly [19] - The silver economy should focus on creating a supportive ecosystem that not only meets the material needs of the elderly but also enhances their dignity and sense of value [20]