长城汽车35周年:以生态出海从保定走向世界
Guan Cha Zhe Wang·2025-08-26 01:53

Core Viewpoint - Great Wall Motors has evolved from a small factory with over 60 employees 35 years ago to a large automotive enterprise with 85,000 employees and annual sales exceeding 1 million vehicles, exporting to over 170 countries and regions [3][12]. Group 1: Company Development - Great Wall Motors established its first R&D center in 1998, marking the beginning of its journey towards independent powertrain development [3]. - The R&D team has grown to 23,000 members, with nearly 50,000 patent applications and approximately 30,000 authorized patents [3]. - The company has achieved self-research and manufacturing of core components such as engines, transmissions, and power batteries, breaking through industry technology barriers [5]. Group 2: Technological Advancements - Great Wall Motors has invested heavily in product quality testing, establishing advanced testing facilities, including Asia's largest multi-angle collision test lab, with an investment of 510 million yuan and a total area of 57,000 square meters [5][7]. - The company conducts extreme condition simulations for its engines, covering 120 extreme scenarios, ensuring reliability and safety under various conditions [7]. Group 3: Global Expansion - Great Wall Motors began its international strategy in 1997 with the export of its pickup trucks to the Middle East and was the first Chinese brand to enter the right-hand drive market in Australia [8]. - The company has established complete vehicle production bases in Thailand and Brazil, with the Brazilian factory having an annual capacity of 50,000 new energy vehicles [8][10]. - Great Wall Motors has over 1,400 sales outlets globally, with cumulative overseas sales surpassing 2 million vehicles, aiming for 450,000 overseas sales in 2024 [10][12]. Group 4: Future Outlook - The company emphasizes continuous improvement and innovation, aiming to embark on a new journey for the next 35 years [12].