KEEP(HK:03650) Zhi Tong Cai Jing·2025-08-26 01:57Core Viewpoint - Keep has demonstrated a significant turnaround in its financial performance for the first half of the year, achieving profitability and focusing on strategic initiatives for future growth [1] Financial Performance - In the first half of the year, Keep reported revenue of 822 million RMB [1] - The adjusted net profit was 10.35 million RMB, compared to an adjusted net loss of 167 million RMB in the same period last year, marking a successful turnaround [1] - Gross profit reached 429 million RMB, with a gross margin increase from 46.0% in the previous year to 52.2% [1] Strategic Focus - For 2025, Keep is concentrating on two strategic directions: advancing AI-driven platform architecture transformation and achieving operational profitability [1] - The company has successfully completed the reconstruction of its AI infrastructure and launched a basic version of the AI coach [1] - Keep has also focused on optimizing its business operations to achieve the adjusted net profit and reach a profitability inflection point [1]