Core Insights - The integration of content and local life services has led to a growing demand for digital solutions among businesses, with payment institution Yika becoming a key driver for merchant growth [1][2] - Yika's international strategy focuses on expanding its payment services overseas, enhancing its digital merchant solutions, and creating a service ecosystem for merchants [1][3] Group 1: Business Operations and Solutions - Yika has partnered with various merchants to provide a unified payment system that supports nearly 20 payment methods, improving operational efficiency and customer experience [2][4] - The company offers features like rapid settlement and automatic reconciliation, which have improved cash register efficiency by approximately 40% and reduced reconciliation time from three days to the same day [5] - Yika's solutions also include data analysis tools that help merchants understand customer demographics and transaction patterns, aiding in business decision-making [5] Group 2: Marketing and Customer Engagement - Yika is leveraging platforms like Xiaohongshu (Little Red Book) for marketing, helping merchants attract mainland Chinese tourists through targeted promotions and influencer collaborations [6][7] - The company has become an official service provider for Xiaohongshu, focusing on the restaurant and entertainment sectors to enhance customer engagement and drive foot traffic [7][8] Group 3: International Expansion and Compliance - Yika is expanding its operations in international markets, including Hong Kong, Singapore, and Japan, while ensuring compliance with local regulations and adapting to cultural differences [10][11] - The company has obtained various licenses to operate in these regions, allowing it to provide a range of payment services, including cross-border remittances and currency exchange [11][12] - Yika's CEO emphasizes a long-term value creation approach rather than short-term profit, aiming to build a sustainable ecosystem for small and micro businesses [9][12]
跨境支付成关键！移卡探索新业务增量，推进本地生活业务出海