新大正上半年实现营收逾15亿元 加速推进数字化转型

Core Viewpoint - The company is undergoing a critical transformation from scale-driven growth to quality enhancement in the property industry, facing challenges such as a shrinking incremental market and intensified competition in the existing market [2]. Financial Performance - In the first half of 2025, the company achieved operating revenue of 1.503 billion yuan, a net profit attributable to shareholders of 71 million yuan, and a net profit of 65 million yuan after deducting non-recurring items, with basic earnings per share of 0.31 yuan [2]. Strategic Initiatives - The company has implemented significant initiatives including restructuring its system, proactively exiting low-efficiency projects, accelerating digital transformation, and promoting a city partner program to adapt to market changes and strengthen its long-term development foundation [2]. - The company’s market expansion capabilities have rapidly recovered, with a gross profit margin increase of 0.9 percentage points compared to the same period last year [2]. Marketing and Technology Development - Since the fourth quarter of last year, the company has initiated a systematic reform of its marketing system, focusing on product upgrades, channel optimization, cooperative innovation, and network coverage, which has led to exceeding market expansion targets in the first half of the year [2]. - The company is accelerating its digital transformation under a technology-driven strategy, establishing a data-driven intelligent decision-making system, and enhancing service scenarios and management processes through digital upgrades [2]. Application of Emerging Technologies - The company is actively promoting the application of emerging technologies such as robotics and artificial intelligence in various scenarios, including deploying cleaning robots and inspection drones in schools [3]. - Leveraging its leading full-scenario operational capabilities in public property management and long-term data accumulation, the company is exploring the synergistic effects of "scenarios + technology" in collaboration with hardware development and manufacturing partners [3].