SENSSUN(SZ:002870) Shang Hai Zheng Quan Bao·2025-08-26 02:07Core Viewpoint - The company reported a decline in revenue and net profit for the first half of 2025, but continues to make progress in business expansion and innovation despite challenging economic conditions [1][2]. Financial Performance - The company achieved operating revenue of 2.938 billion yuan and a net profit attributable to shareholders of 53 million yuan, representing a year-on-year decrease of 0.56% and 33.3% respectively [1]. - Basic earnings per share were 0.4 yuan, with operating cash flow reaching 261 million yuan [1]. Market Challenges - The decline in performance is attributed to shrinking terminal demand and high enterprise costs, compounded by a decrease in global luxury car market sales, which directly impacted the automotive parts segment [1]. - The company is facing dual pressures from the global economic environment, leading to increased expenditure on sales and R&D to maintain competitive advantage [1]. Business Development - The company is actively expanding its business and optimizing its customer structure, focusing on domestic brands and securing new projects with major domestic clients, which are expected to provide stable revenue in the coming years [1]. - Efforts are being made to solidify the customer base in the global luxury car market, with ongoing improvements in customer structure [1]. Innovation and Product Development - The company has achieved large-scale production of self-developed actuators, which are used in electric air outlets and charging port covers, featuring millisecond-level dynamic response and precise closed-loop control capabilities [2]. - Significant breakthroughs have been made in smart surface technology, with the sound-light-electric film smart surface now in mass production and leading the industry [2]. Strategic Outlook - For the second half of the year, the company has outlined a clear development strategy focusing on improving overseas operational efficiency and promoting global integration [2]. - The company is also concentrating on new production capabilities to create new growth curves, with its new energy charging and distribution products expected to begin mass production by the end of the year, potentially opening new markets [2].