3 6 Ke·2025-08-26 02:24Core Insights - Young people are increasingly utilizing their limited vacation days by creatively combining annual leave and weekends to maximize their travel experiences, a trend referred to as "拼好假" (Pīn hǎo jià) [1][2][6] - The demand for travel among young professionals is rising, with significant increases in flight and hotel searches, indicating a strong interest in domestic and international travel [1][2] Group 1: Travel Trends - The search volume for flights on Meituan App has surged by 99% year-on-year since July, while hotel accommodation searches have increased by 48% [1] - Young travelers are opting for various travel styles, from leisurely solo trips to efficient group excursions, reflecting diverse preferences in vacation planning [2][6] - The upcoming National Day holiday has prompted many young people to plan trips, with strategies to maximize time off by taking minimal leave [5][6] Group 2: Travel Experience - Young travelers are increasingly participating in small group tours, which offer a more personalized and enjoyable experience compared to traditional large tour groups [8][10] - Small group tours typically consist of 10 or fewer participants, focusing on popular destinations and social media-friendly itineraries, catering to the preferences of younger travelers [8][10] - The emergence of small group tours has allowed young people to enhance their travel experiences, providing opportunities for social interaction and deeper cultural engagement [10][14] Group 3: Market Response - The rise in demand for small group travel has led to a proliferation of diverse tour options, with travel agencies and influencers creating tailored experiences for specific interests [14][15] - Meituan has launched a "Small Group Tour" service that guarantees competitive pricing and flexible itineraries, addressing the needs of young travelers seeking convenience and value [15][17] - The platform also offers a comprehensive travel experience, allowing users to explore local cuisine and activities through a single app, enhancing the overall travel experience [16][18]