Sou Hu Cai Jing·2025-08-26 02:32Core Viewpoint - NIO's new models, the ES8 and L90, are experiencing strong sales, contributing to the company's market capitalization returning to over 100 billion RMB [1][6]. Group 1: Company Performance - NIO's market capitalization reached 111 billion HKD, approximately 101.69 billion RMB, as of the report date [1]. - The L90 SUV was officially launched on July 31, with a starting purchase price of 265,800 RMB and a rental option starting at 179,800 RMB [5]. - The new ES8 was officially released on August 21, with a pre-sale starting price of 416,800 RMB and a rental option starting at 308,800 RMB, and it is set to be delivered in late September [6]. Group 2: Market Strategy - NIO's user operations head emphasized the importance of customer engagement and professionalism among staff, especially with increased customer traffic [3]. - The company is encouraged to promote its products positively and avoid negative comparisons with competitors, as several new products from rival brands are entering the market [3]. - NIO's founder and CEO highlighted the strategic importance of the L90 model, indicating that it is expected to support stable operations and profitability in Q4 [6].