未来楼市方向确认！马云再提“新预言”，房产市场将出现两大趋势

Core Viewpoint - The real estate market is undergoing significant changes, with a shift from investment properties to a focus on residential attributes, leading to a decline in property values and sales [1][3][10]. Group 1: Market Performance - In the first half of 2025, the national sales area of commercial housing decreased by 8.7% year-on-year to 562 million square meters, while sales revenue fell by 12.3% to 5.23 trillion yuan [2]. - Among 70 major cities, 75.7% of new residential prices experienced a month-on-month decline, indicating widespread market challenges [2]. Group 2: Demographic Changes - China's population growth has significantly slowed, with a natural growth rate dropping to -0.15% in 2024 and further to -0.18% in the first half of 2025, marking the first negative growth since the founding of the country [5]. - By 2035, it is projected that around 20% of the population will be aged 65 and above, which will profoundly impact housing demand [5]. Group 3: Changing Demand - A survey in 2025 revealed that only 37% of young adults aged 25-35 prioritize homeownership, down from 53% in 2020, as they increasingly prefer a "light asset" lifestyle [6]. Group 4: Supply Side Adjustments - In the first half of 2025, real estate development investment decreased by 9.3% year-on-year to 4.72 trillion yuan, reflecting the financial pressures faced by real estate companies [9]. - New construction projects have sharply declined, further confirming the market's adjustment [9]. Group 5: Future Market Trends - The rental market is expected to thrive as the investment appeal of real estate diminishes, with rental transaction volumes in major cities increasing by 22% year-on-year in Q2 2025 [12]. - The proportion of second-hand housing transactions is rising, accounting for 43% of total commercial housing transactions in the first half of 2025 [13]. - There is a growing demand for the renovation of aging residential properties, with over 160 million square meters of old communities needing upgrades [13]. - The smart home market reached 547 billion yuan in 2025, growing by 28%, indicating a shift towards healthier living environments [13].