Sou Hu Cai Jing·2025-08-26 02:50Core Viewpoint - The news highlights the turmoil surrounding XinXuan Group and its founder XinBa, including significant layoffs and potential withdrawal from the live-streaming platform, raising concerns about the company's future and its impact on the industry [1][4]. Group 1: Company Developments - XinXuan Group is reportedly planning to conduct large-scale layoffs, with rumors suggesting a 50% reduction in workforce, although the company has not confirmed this [1]. - XinBa announced his intention to "retire from the internet" due to health issues, marking the fifth time since 2020 he has made such claims, which raises questions about the sincerity of his statements [1]. - On August 22, XinBa changed his account name and cleared all content from his Kuaishou account, signaling a potential departure from the platform [4]. Group 2: Industry Context - The Chinese government, through the State Administration for Market Regulation, is intensifying efforts to regulate the live-streaming e-commerce sector, which may affect companies like XinXuan Group [4]. - Kuaishou is facing challenges such as slowing user growth and declining GMV, making XinBa's presence crucial for the platform's stability [4]. - XinBa's previous sales achievements, such as generating 4 billion in sales during the 2025 Kuaishou 618 event, underscore his significant influence in the live-streaming industry [4].