武商集团：筹备66周年庆探索“免息分期”模式构建全渠道营销矩阵

Core Viewpoint - The company acknowledges a recent decline in retail sales growth despite an overall increase in consumer confidence and spending, and it is actively implementing various strategies to enhance its business performance and stimulate consumption [1] Group 1: Consumer Data and Market Trends - According to the National Bureau of Statistics, the retail sales growth rate in July decreased by 1.1 percentage points compared to the previous month [1] - The company is focusing on innovative marketing strategies and event-driven economic models to boost consumer engagement [1] Group 2: Company Initiatives - The company is preparing for the 66th anniversary celebration and is launching various promotional events such as "Red Five Festival" and "Home Appliance Trade-in" [1] - The company is exploring a "zero-interest installment" model to create a comprehensive marketing matrix [1] - The company is actively developing the Wuhan 2025 World Garden Expo sub-venue and hosting events like the "2025 Sino-French Summer Solstice Music Day" and the "First Watch Festival" [1]