两年关店1万家，正新鸡排夹缝求生？

Core Insights - Zhengxin Chicken Steak, once a dominant player in the snack industry with a peak of 25,000 stores and an annual revenue of 7 billion, has seen a drastic decline, now operating only 14,000 stores in 2024, losing nearly 10,000 locations [1] Company Overview - At its peak, Zhengxin Chicken Steak was known for its ability to open stores in the narrowest of spaces, showcasing its aggressive expansion strategy [1] - The company is currently facing an unprecedented crisis, indicating significant operational challenges and market pressures [1] Industry Context - The decline of Zhengxin Chicken Steak reflects broader trends in the snack food industry, where competition and changing consumer preferences may be impacting traditional business models [1] - The significant reduction in store count suggests a potential shift in market dynamics, with implications for other players in the industry [1]