从餐桌到零食，全聚德“餐饮+食品”双轮驱动迈步新消费

Core Viewpoint - The company, Quanjude, demonstrates strong operational resilience and innovative strategies in the face of a slowing domestic restaurant market, achieving a revenue of 630 million yuan and a net profit of 12.38 million yuan in the first half of 2025 [2]. Group 1: Business Strategy and Performance - Quanjude is implementing a "restaurant + food" dual-driven strategy, focusing on service quality, dish innovation, and enhancing consumer experiences to adapt to market changes [2][3]. - The company has introduced new products such as the milk cap thick yogurt and themed dining experiences, which have contributed to revenue and brand reputation [3]. - The company has expanded its non-dining business, with online channels seeing significant growth, including the launch of new meal packages and partnerships with delivery platforms [4][7]. Group 2: Market Expansion and Consumer Engagement - Quanjude is actively breaking traditional customer demographics by enhancing customer engagement through innovative dining experiences and cultural integration [3][5]. - The company has opened its first direct store in Hainan, collaborating with Wangfujing Group to create a new shopping and dining experience [3]. - The company has successfully launched various marketing initiatives, including cultural events and collaborations with toy brands, to attract younger consumers [4][5]. Group 3: Product Innovation and Diversification - The company is focusing on product diversification, launching a range of snack products and collaborating with other brands to create new flavors, such as the old Beijing roast duck pizza [6][7]. - Quanjude has introduced several new products in its food segment, including packaged duck snacks and seasonal gift boxes, to cater to consumer preferences for quality and health [6][7]. - The company has achieved significant online sales growth, with its flagship store on Douyin seeing a doubling of revenue through live streaming initiatives [7].