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何小鹏:很多人劝我给小鹏汽车改名,称改名销量就能翻倍
Sou Hu Cai Jing·2025-08-26 04:50

Core Insights - The second episode of the video podcast hosted by Luo Yonghao features He Xiaopeng, the founder of Xiaopeng Motors, discussing the significance of brand naming in China [1][3] - He Xiaopeng shared that there were suggestions to rename Xiaopeng Motors to potentially double sales, highlighting cultural perceptions around brand names in China [3] Company Background - Xiaopeng Motors was founded in 2014 by He Xiaopeng along with several prominent figures from the internet industry and venture capital firms, initially aiming to create a company focused on internet electric vehicle development [3] - The original name considered for the company was "Chengzi Motors," symbolizing freshness and innovation, but due to trademark issues, the name was changed to "Xiaopeng Motors" based on He Xiaopeng's reputation and connections in the industry [3] Product Evaluation - Luo Yonghao provided feedback on the new Xiaopeng P7 model, noting its bold aesthetic and design, which has received a relatively positive reception in public discourse [3]