机构：今年暑期北京定制游订单量同比增长超2倍

Core Insights - The travel demand during the summer of 2023 is strong, with significant growth in orders for flights, hotels, car rentals, and local activities abroad, indicating a robust recovery in the tourism sector [1] - The average order price for travel has increased by 9.9% year-on-year, reflecting a trend towards higher-quality travel experiences [1] - The student and family demographics are driving the increase in travel, particularly for trips that include cultural and entertainment experiences [1] Summary by Category Travel Demand - Flight, hotel, car rental, and local activity orders are continuously growing, showcasing a strong recovery in tourism [1] - In Beijing, customized travel orders have more than doubled year-on-year, with flight and real-time car orders also showing double-digit growth [1] Popular Destinations - Major attractions in Beijing such as Universal Beijing Resort, the Forbidden City, Badaling Great Wall, and others are among the most popular summer destinations [1] - Popular source regions for tourists traveling to Beijing include Hebei, Tianjin, Shandong, Guangdong, and Henan [1] Student Travel Trends - The proportion of student travelers has been steadily increasing, although the "special forces" style of travel among university students has seen a decline [1] - The average order price for student travel has increased by 15.1% year-on-year, indicating a preference for higher-quality and more immersive travel experiences [1]