二季度业绩双位数下滑,苏超为何没有带火赞助商今世缘

Core Viewpoint - The competition in the regional liquor industry is intensifying, leading to significant challenges for local enterprises like Jiangsu's Jinsiyuan, which, despite increased brand exposure from sponsoring the Suzhou Super League, reported a substantial decline in second-quarter performance [1][2]. Group 1: Company Performance - Jinsiyuan's revenue for the first half of 2025 was 6.95 billion yuan, a decrease of approximately 4.8% year-on-year, with net profit attributable to shareholders at 2.23 billion yuan, down about 9.5% [2]. - In the second quarter, Jinsiyuan's revenue fell to 1.85 billion yuan, a year-on-year decline of 29.7%, while net profit dropped to 590 million yuan, a decrease of 37.1% [2]. - The sales of products priced above 300 yuan generated 4.31 billion yuan, down 7.4% year-on-year, while products priced between 100 and 300 yuan saw a slight increase of 0.7% [2]. Group 2: Market Environment - The overall industry is experiencing a downturn, with many regional liquor companies reporting significant declines in performance during the second quarter [3]. - Notable competitors like Jiu Gui Jiu and Kou Zi Jiao reported revenue declines of 56.6% and 48.5% respectively in the same period, highlighting the broader challenges faced by regional brands [3]. - The decline in high-end product sales is attributed to a decrease in consumer demand and a drop in market prices for leading brands, which further constricts the market space for regional liquor companies [3].