WLY(SZ:000858) Mei Ri Jing Ji Xin Wen·2025-08-26 05:29Core Viewpoint - Wuliangye has officially launched a new low-alcohol product, "Wuliangye·Yijianqingxin," with a 29-degree alcohol content, priced at 399 yuan per 500ml bottle, and is exclusively available online [1][3]. Group 1: Product Launch - The new product is available for pre-sale on major e-commerce platforms including JD.com, Tmall, Vipshop, and Douyin [1]. - The product's global ambassador is the popular singer G.E.M. [1]. Group 2: Market Strategy - Wuliangye's return to the low-alcohol segment reflects optimism about the low-alcohol market, which is expected to grow significantly [3]. - A survey conducted by Wuliangye among 1,000 young individuals aged 20 to 35 revealed that only 19% prefer traditional white liquor, compared to 52% for beer and 29% for foreign and fruit wines [3]. - Over 60% of young consumers prefer low-alcohol beverages due to the rejection of the strong taste of high-alcohol liquor [3]. Group 3: Market Potential - According to the China Alcoholic Drinks Association, the low-alcohol market is projected to exceed 74 billion yuan by 2025, with a compound annual growth rate of 25%, significantly outpacing the overall growth of the liquor industry [3]. Group 4: Stock Performance - As of the latest trading session, Wuliangye's stock price is 130.59 yuan per share, with a market capitalization of 506.9 billion yuan [4][5].