Zhi Tong Cai Jing·2025-08-26 06:28Core Insights - In July, domestic air conditioner sales increased by 14% year-on-year due to high temperatures, while exports declined [1] - The overall household appliance export value in July decreased by 3% year-on-year, but the decline has narrowed compared to previous months [2] - The U.S. household appliance retail sales fell by 2% in July, with rising inventory levels indicating potential opportunities for Chinese appliance exports [3] Group 1: Domestic Market Performance - In July, total air conditioner sales in China reached 16.437 million units, a year-on-year increase of 1.6%, with domestic sales at 10.583 million units, up 14.3% [1] - The air conditioner export volume was 5.854 million units, showing a year-on-year decline of 15.5% due to high overseas inventory and tariffs [1] - Air conditioner production is expected to face pressure in August and September as the off-season approaches, with a projected production decline of 11.9% in September [1] Group 2: Export Market Trends - The household appliance export value in July was down 3.0% year-on-year, but the decline has improved from nearly 8% in May and June [2] - Specific categories like washing machines and vacuum cleaners saw over 10% growth, while refrigerators experienced a 1.5% increase in exports [2] - The air conditioner export value fell by 16.3% year-on-year, but the overall export performance is expected to improve as Chinese companies expand their overseas sales channels [2] Group 3: U.S. Market Insights - U.S. retail sales for electronics and appliances decreased by 1.7% year-on-year in July, with cumulative sales down 1.6% for the year [3] - Inventory levels in U.S. appliance stores have been rising, with a stock-to-sales ratio of 1.56, indicating a recovery from previous lows [3] - The increase in U.S. inventory levels may present opportunities for Chinese appliance exporters as they can benefit from the replenishment of stock [3] Group 4: Key Data Tracking - The relative performance of the home appliance market showed a decline of 2.01% this week [4] - Raw material prices for copper and aluminum decreased by 0.1% and 0.6% respectively, while cold-rolled steel prices fell by 1.8% [4] - Real estate data indicated a significant decline in residential construction and sales area, with year-on-year decreases of 17.3% and 4.1% respectively [4] Group 5: Investment Recommendations - Recommended companies in the white goods sector include Midea Group, Gree Electric Appliances, Haier Smart Home, TCL, and Hisense [5] - In the kitchen appliance segment, Boss Electric is recommended, while in the small appliance category, Bear Electric, Roborock, and Ecovacs are highlighted [5]