乖宝宠物(301498):国内自主品牌持续高增 高端品牌战略持续深化

Core Insights - The company reported a revenue of 3.221 billion yuan for the first half of 2025, representing a year-on-year growth of 32.72%, with a net profit attributable to shareholders of 378 million yuan, up 22.55% year-on-year [1][2] Group 1: Financial Performance - In Q2 2025, the company achieved a revenue of 1.741 billion yuan, a year-on-year increase of 30.99%, with a net profit of 174 million yuan, growing 8.54% year-on-year [1] - The main grain category generated 1.883 billion yuan in revenue during the first half of 2025, up 57.09% year-on-year, accounting for 58.69% of total revenue [2] - The company's gross margin and net margin for the first half of 2025 were 42.78% and 11.75%, respectively, with a slight increase in gross margin of 0.73 percentage points year-on-year [2] Group 2: Business Strategy and Market Position - The company has successfully implemented a high-end brand strategy, with significant sales growth for its premium sub-brands, including a 150% increase for the Ba Fu natural grain brand during the 2024 Double 11 shopping festival [3] - The company has established a pet nutrition research center to support the development of prescription and functional pet food, enhancing its competitive edge in the market [3] - The company's market share for the Mifudi brand increased from 2.4% in 2015 to 6.2% in 2024, making it the leading domestic brand in the pet food sector [3] Group 3: Future Outlook - The company is expected to benefit from the ongoing growth of the domestic pet economy, with projected net profits of 760 million yuan, 960 million yuan, and 1.28 billion yuan for 2025, 2026, and 2027, respectively [4] - The company maintains a "buy" rating, indicating confidence in its ability to expand market share and solidify its leading position in the industry [4]