单日客流超20万人次，27个同步开业品牌全国销量第一！北京中海大吉巷解锁文商旅融合新密码

Core Insights - Beijing Zhonghai Dajixiang has achieved remarkable performance since its opening on May 25, with total sales exceeding 1.57 billion yuan and a peak daily footfall of 220,100 visitors [1][5][12] Group 1: Performance Metrics - The opening day recorded a footfall of 200,000, which was seven times the expected number, and sales reached 5.5 million yuan, five times the forecast [5][12] - During the Dragon Boat Festival, the peak footfall reached 220,100 visitors [5] Group 2: Unique Consumer Experience - Dajixiang combines historical sites like the former residence of Kang Youwei and the site of "Weekly Review" with modern commercial and cultural tourism elements, creating a unique shopping experience [8][12] - The project features a 12,000 square meter urban forest integrated within a 360,000 square meter complex, housing 119 merchants [5][9] Group 3: Innovative Business Model - Over 50% of the stores are first-time openings or customized shops, which have contributed to its popularity [9] - The project includes a diverse range of dining options and trendy brands, fostering a vibrant cultural dining matrix [9][12] Group 4: Cultural and Economic Integration - Dajixiang has successfully blurred the lines between traditional commerce and cultural tourism, redefining modern consumer scenarios [12] - The integration of sports and night economy events has further enhanced the cultural experience, making it a lifestyle destination [14] Group 5: Future Development Strategy - The local government is collaborating with enterprises to ensure sustainable growth, focusing on high-quality development and community engagement [18] - Plans are in place to deepen the integration of Dajixiang with surrounding cultural and commercial resources, promoting a "first-store cluster ecosystem" [18]