QUANJUDE(SZ:002186) Zhong Zheng Wang·2025-08-26 07:18Core Viewpoint - The company, Quanjude, reported a revenue of 630 million yuan and a net profit of 12.38 million yuan for the first half of 2025, emphasizing its dual-driven strategy of "catering + food" to enhance operational performance [1] Group 1: Financial Performance - In the first half of 2025, Quanjude achieved a revenue of 630 million yuan and a net profit of 12.38 million yuan [1] - The online store revenue reached a record high, with sales from Quanjude's online platform increasing by over 30% year-on-year [3] Group 2: Strategic Initiatives - The company is actively promoting product innovation, market expansion, brand building, and marketing efforts to improve operational performance [1] - Quanjude launched several new products, including Chenpi Duck and sauce liquor, with three 100ml Linglong liquors receiving positive market feedback [2] - The company opened its first direct store in Hainan, filling a gap in the South China market, and plans to create a new landmark for Beijing cuisine in Haikou [1] Group 3: Marketing and Collaboration - Quanjude collaborated with various partners, including Nojin Hotel and Home Inn, to create new dining experiences and marketing campaigns [1] - The company conducted over 50 cultural and educational activities to enhance cultural dissemination and customer traffic [1] - The hand-made roasted duck gift box achieved a revenue increase of 100% through live streaming on Douyin [2] Group 4: Non-Dining Revenue Streams - The company is expanding its non-dining business, with the group meal project adding three new projects, generating over 21 million yuan in revenue during the first half of the year [3]