BABA(US:BABA) Xin Lang Ke Ji·2025-08-26 07:57Core Insights - Taobao Flash Sale and Ele.me announced the appointment of eight "City Knights" ambassadors, highlighting their commitment to rider recognition and support [2] - The upcoming issue of Forbes Chinese magazine will feature these eight ambassadors on its cover, indicating a significant marketing push [2] Company Initiatives - Taobao Flash Sale and Ele.me will provide free new uniforms, helmets, and food delivery boxes to approximately one million active riders, showcasing their investment in rider welfare [2] - A series of upgrades to the City Knights incentive system includes offering social security subsidies of 50% or more to riders nationwide, as well as special insurance for heat prevention [2] - The companies plan to enhance incentives for riders' charitable acts and provide additional support for families of riders facing difficulties, reflecting a commitment to social responsibility [2]