庄园牧场跌0.49%，成交额7740.01万元，今日主力净流入-564.23万

Core Viewpoint - The company, Lanzhou Zhuangyuan Pasture Co., Ltd., is actively implementing marketing strategies and supporting rural revitalization while maintaining a strong market presence in the dairy industry, particularly in the northwest region of China [2][3]. Company Overview - Lanzhou Zhuangyuan Pasture Co., Ltd. primarily engages in the production, processing, and sales of dairy products and dairy beverages, with a product range that includes pasteurized milk, sterilized milk, and fermented milk [2][9]. - The company was established on April 25, 2000, and went public on October 31, 2017. It is headquartered in Lanzhou, Gansu Province [9]. Financial Performance - For the first quarter of 2025, the company reported revenue of 210 million yuan, a year-on-year decrease of 6.61%, while the net profit attributable to shareholders was -25.95 million yuan, an increase of 41.85% year-on-year [9]. - The company's main revenue sources include sterilized milk (40.89%), flavored milk (25.17%), and fermented milk (22.31%) [9]. Market Position - The company holds a market share of 20% in the dairy product sector in Gansu and Qinghai, positioning itself as a leading player in the region [3]. - The company has been focusing on quality and safety in its products, adhering to a balanced development strategy that aligns market development with supply capabilities [3]. Marketing Strategies - The company has implemented various marketing strategies, including integrating new products with tourism routes and leveraging social media platforms for promotion [2]. - It has developed online sales channels for local specialties and expanded offline presence in cities like Tianshui and Lanzhou [2]. Industry Context - The company is classified as a state-owned enterprise, with its ultimate control held by the Gansu Provincial Government [4]. - It operates within the broader context of ecological agriculture, rural revitalization, and state-owned enterprise reform [9].