PDD(US:PDD) Jing Ji Wang·2025-08-26 08:26Core Viewpoint - Pinduoduo's Q2 2025 financial report shows a revenue of 104 billion yuan, a 7% year-on-year increase, indicating a slowdown in growth compared to the previous year. The company has launched a new "trillion support" strategy to enhance high-quality development and support merchants during challenging times [1] Group 1: Financial Performance - Pinduoduo reported a revenue of 104 billion yuan for Q2 2025, reflecting a 7% year-on-year growth, but a slowdown compared to the previous year's growth rate [1] - The company has initiated a "trillion support" strategy aimed at high-quality development, marking a significant increase in investment to support the merchant ecosystem [1] Group 2: Merchant Support Initiatives - The "trillion support" strategy builds on the previous "billion reduction" initiative, which has saved millions of merchants significant operational costs, with promotional service fee refunds exceeding 10 billion yuan [2] - Pinduoduo's "e-commerce westward" initiative has eliminated logistics transfer fees in western regions, leading to over 40% year-on-year growth in order volume from these areas [2] Group 3: Agricultural Product Development - Pinduoduo's "Good Specialty Products" initiative has accelerated the sales of agricultural products, with overall sales increasing by 47% year-on-year, and seasonal fruit sales rising by 51% [3] - The platform has seen a rapid increase in the number of agricultural product merchants, with a more than 30% growth in merchants born after 2000 [3] Group 4: Long-term Strategy and Innovation - The "trillion support" initiative is also focused on empowering brand merchants, particularly traditional domestic brands, to innovate and adapt to changing consumer demands [4] - Pinduoduo is investing in agricultural research, with the fifth "DuoDuo Agricultural Research Technology Competition" attracting 46 teams globally, showcasing advanced technologies like AI planting and hydroponics [5] - The company emphasizes a long-term approach to enhance user experience, optimize merchant services, and promote industry upgrades, aiming for a win-win ecosystem for users, merchants, and the platform [5]