晋商精神遇上清香白酒，新晋商酒庄集团直播共谋商业新篇章

Core Insights - The recent live streaming event hosted by Xinjinshang Winery Group focused on the theme of "True Fragrance," featuring discussions among industry leaders about the essence of modern business and the importance of relationships in commerce [1][3]. Group 1: Business Philosophy - Chairman Hou Qingquan emphasized that despite the evolution of business tools, the fundamental understanding of human nature remains unchanged, drawing parallels between Lei Jun's "user friend theory" and the Jinshang philosophy of "mutual coexistence" [1]. - The principle of integrity within the Jinshang spirit was highlighted, with historical examples illustrating the significance of reputation, aligning with Lei Jun's strategy of gaining user trust through fair pricing [1]. Group 2: Development Strategy - In discussing the development strategy for Fenxing Wine, Hou Qingquan stated that the brand will not pursue a "cheap version of clear fragrance wine" approach, instead introducing a "three exemptions policy" to attract new distributors, which includes waiving the first-year storage fees, sales team salaries, and tasting event costs [3]. - The goal is to ensure profitability for distributors while collectively restoring commercial glory, reflecting the traditional Jinshang wisdom of "losing money to gain trust" [3]. Group 3: Market Positioning - The second day of the live event focused on the theme "The Three Kingdoms of Clear, Strong, and Sauce," where Hou Qingquan elaborated on the deeper meaning of "True Fragrance," which encompasses not only the aroma of the wine but also the broad market prospects and a sincere attitude towards business [3]. - As a third-generation winemaker, Hou emphasized the importance of craftsmanship in winemaking, noting that Fenxing Wine adheres to ancient brewing techniques and strives for excellence in both raw materials and processes, which are the foundation of "True Fragrance" [3]. Group 4: Collaboration with Distributors - Hou Qingquan expressed a commitment to the Jinshang value of "taking some, leaving some," firmly opposing exploitative practices against distributors [5]. - Fenxing is considering adopting the Jinshang "stock salary system" to allow major distributors to transition from channel operators to business owners, fostering a closer partnership and shared interests [5]. - The company plans to implement various measures, such as the "three exemptions policy," an "open cloud warehouse system," and the establishment of customized Jinshang cultural experience zones to create a more favorable market environment for distributors [5].