Shede Spirits (SH:600702) Jing Ji Guan Cha Wang·2025-08-26 09:12Core Viewpoint - Shede Liquor's strong performance in the first half of 2025 demonstrates resilience in a challenging market, with significant profit growth and strategic adjustments leading to a positive market response [1][2][4]. Financial Performance - In the first half of 2025, Shede Liquor achieved operating revenue of 2.701 billion yuan and net profit attributable to shareholders of 443 million yuan [1]. - The second quarter saw operating revenue of 1.125 billion yuan, remaining stable year-on-year, while net profit increased by 139.5% to 97.17 million yuan [1]. - Total assets reached 12.407 billion yuan, a 5.12% increase from the previous year, and net cash flow from operating activities surged by 427.77% [2]. Strategic Initiatives - The company has proactively managed inventory and pricing to ensure channel health and brand value amidst structural changes in the liquor industry [2]. - Digital marketing and channel expansion have been prioritized, with e-commerce sales reaching 336 million yuan, a 31.38% increase year-on-year [3]. - The company has entered 40 countries and regions, with Southeast Asia showing a 50% increase in sales revenue [3]. Product Development - Shede Liquor has focused on optimizing its product structure, achieving a 15.86% increase in revenue from ordinary liquor, totaling 445 million yuan [4]. - The company is set to launch a low-alcohol product, "Shede Zizai," on August 30, targeting new consumer trends [5][6]. Market Response - The company's performance recovery has led to multiple institutions issuing "buy" ratings, reflecting confidence in its operational stability and growth potential [4]. - Since August 15, the company's stock price has increased by 25.05%, indicating positive market sentiment [6].