Market Size and Potential - The global Islamic finance market is projected to reach $3.18 trillion by 2024, while the halal food and beverage market was valued at $2.09 trillion in 2021, and the halal cosmetics market is expected to reach $47.7 billion by 2024 [2] - The Muslim market, with over 2 billion people, remains largely untapped by Chinese companies, contrasting with the intense competition faced by these companies in Western markets [2] Challenges and Barriers - Entering the Muslim market involves navigating cultural, religious, and commercial barriers, with many Chinese companies struggling with halal certification and local regulations [3][23] - Issues such as unfamiliarity with local contract laws and the complexities of halal certification processes have led to significant financial losses for Chinese contractors in the Middle East [3][24] Key Markets and Consumer Segments - Key markets for Chinese companies include Indonesia, Malaysia, Saudi Arabia, and the UAE, with a focus on sectors like home goods, food, beauty, and maternal and infant products [4][9] - The demand for Muslim fashion on platforms like TikTok is particularly strong, with peak sales periods around significant events like Ramadan [5][6] Halal Certification Importance - Halal certification is crucial for products that come into contact with skin or are ingested, and the certification process can be lengthy and complex, often taking up to six months [11][17] - The certification not only ensures compliance with religious standards but also signals respect for Muslim culture, which can influence consumer choices [16][18] Emerging Opportunities - The construction sector in Muslim countries is experiencing growth due to initiatives like Saudi Arabia's Vision 2030 and Indonesia's new capital plan, creating demand for infrastructure projects [9] - New technology infrastructure, such as data centers, presents additional opportunities for Chinese companies, leveraging their experience in these areas [9] Cultural and Operational Challenges - Cultural differences, such as local labor practices and religious observances, pose operational challenges for Chinese companies, requiring adaptations in management and logistics [27] - Legal complexities in contract negotiations and compliance with local laws can lead to significant risks for companies unfamiliar with the market [24][25]
为进穆斯林市场,连AI医疗都要做清真认证了
Hu Xiu·2025-08-26 09:11