小红书电商业务“市集”将成为一级入口

Core Viewpoint - Xiaohongshu has initiated a new version test that integrates e-commerce as a primary entry point in the app, indicating an increased investment in its e-commerce business [1] Group 1: New Features - The new version of the Xiaohongshu app will feature a "Market" entry in the bottom navigation bar, positioned near the "Home" main page [1] - The "Market" page will include channels such as live streaming, buyer showcases, and new product launches, enhancing user engagement [1] Group 2: Content and Community Focus - Unlike traditional e-commerce platforms that primarily display product pages, Xiaohongshu's "Market" page will feature a dual-column flow that includes product notes and live sales, fostering a sense of content and community [1] - Product notes will include links to the products, integrating user-generated content with shopping [1]