丽人丽妆：上半年亏损3275.97万元，同比由盈转亏

Core Insights - The company, Liren Lizhuang, reported a revenue of 831 million yuan for the first half of 2025, representing a year-on-year decline of 13.98% [1] - The net profit attributable to shareholders turned negative at -32.76 million yuan, indicating a shift from profit to loss compared to the previous year [1] - The basic earnings per share were reported at -0.08 yuan, reflecting the company's current financial challenges [1] Financial Performance - Revenue for the first half of 2025: 831 million yuan, down 13.98% year-on-year [1] - Net profit attributable to shareholders: -32.76 million yuan, a significant decline from previous profits [1] - Basic earnings per share: -0.08 yuan, indicating losses for the period [1] Strategic Insights - The decline in net profit is primarily attributed to a reduction in overall profit and the ongoing strategic investment phase for the company's proprietary brands [1]