GWMOTOR(SH:601633) 智通财经网·2025-08-26 09:40Group 1: Overall Market Analysis - The pickup truck market in July 2025 sold 41,000 units, a year-on-year increase of 2% but a month-on-month decrease of 15%, maintaining a median level over the past five years [1] - From January to July 2025, the pickup truck market sold 348,000 units, representing an 11% year-on-year growth [1][7] - The main regions for pickup truck demand are the Southwest and Northwest, accounting for 45% of total demand in July 2025 [1][15] Group 2: New Energy Pickup Trucks - In 2024, nationwide sales of new energy pickup trucks reached 21,000 units, a significant year-on-year increase of 170% [15] - In July 2025, new energy pickup truck sales were 4,000 units, up 182% year-on-year but down 40% month-on-month, with a cumulative total of 46,000 units sold from January to July, marking a 702% increase [2][15] - Major contributors to new energy pickup sales in July included BYD with 1,814 units and Radar New Energy with 1,430 units [2] Group 3: Export Performance - In July 2025, pickup truck exports reached 23,000 units, a year-on-year increase of 13% but a month-on-month decrease of 13% [3][9] - Exports accounted for 56% of total sales in July 2025, with a cumulative export of 181,000 units from January to July, reflecting a 37% year-on-year growth [3][9] - Key players in the export market include Great Wall Motors, BYD, and SAIC Maxus, with many companies achieving over 50% of their total sales from exports [3][9] Group 4: Competitive Landscape - Great Wall Motors continues to dominate the domestic pickup truck market, holding nearly 50% of the market share in July 2025 [22][25] - Other strong competitors include Jiangling Motors, Zhengzhou Nissan, and Changan Automobile, which have maintained significant positions in the market [22][25] - The competitive landscape is characterized by a concentration of sales among a few leading manufacturers, with a notable increase in export performance among several companies [22][28] Group 5: Regional Sales Characteristics - The pickup truck market is primarily driven by small cities and rural areas, with significant demand in the Southwest and Northwest regions [15][32] - Urban markets, particularly in large cities, are showing signs of stagnation, while smaller markets are experiencing growth [19][32] - The introduction of electric and passenger-oriented pickups is expected to improve demand in urban areas, particularly in cities with purchase restrictions [19][32]