2 1 Shi Ji Jing Ji Bao Dao·2025-08-26 09:39Core Viewpoint - The Pinault family, a major shareholder of Puma, is exploring strategic options, including the potential sale of its 29% stake in the company, with initial contacts made with potential buyers including Chinese sports brands Anta and Li Ning, as well as American companies and Middle Eastern sovereign wealth funds [1][4][10]. Financial Performance - In 2023, Puma's sales increased by 6.6% year-on-year to €8.6017 billion, but net profit fell by 13.7% to €304.9 million. In 2024, sales are projected to grow by 4.4% to €8.82 billion, while net profit is expected to decline by 7.6% to €282 million [4][6]. - For Q2 of the 2025 fiscal year, Puma's sales decreased by 2.0% year-on-year to €1.9422 billion, with declines in the EMEA region (down 3.1% to €771.7 million) and the Americas (down 0.5% to €779.9 million), while Latin America saw double-digit growth [6]. Market Environment - The domestic market is experiencing volatility, with Nike reporting a 21% decline in sales in Greater China for the latest fiscal quarter [7]. - Li Ning's revenue for the first half of the year grew by 3.3% to ¥14.82 billion, but net profit fell by 11.0% to ¥1.74 billion, indicating challenges in offline customer traffic and increased competition in the sports brand sector [8][9]. Strategic Responses - Li Ning's strategy involves targeted investments and strict cost control, focusing on managing inventory and ensuring alignment between sales and stock levels [9]. - Anta's acquisition strategy appears more favorable for pursuing Puma, given its history of successful acquisitions and a focus on a multi-brand strategy [11][12]. Competitive Landscape - Anta has successfully integrated various brands, including FILA and Amer Sports, contributing to a revenue increase of 13.6% to ¥70.826 billion in 2024 [12]. - FILA's performance has been fluctuating, with a revenue increase of 6.1% to ¥26.6 billion in 2024, but facing challenges from price competition affecting profit margins [16].