McDonald's(US:MCD) Xin Hua Wang·2025-08-26 09:48Group 1 - The core event "Love You and Me, McDonald's Future" has been held for three consecutive years since 2023, gaining attention and participation from various sectors of society, with this year's event taking place simultaneously in seven cities including Beijing, Tianjin, and Chengdu [1][2] - CITIC Wealth Management creatively established an interactive "game-based charity" area at the event, integrating social responsibility with child-friendly activities through immersive game installations like "Love Egg Machine" and "Joyful Ring Toss" [2][6] - The interactive area became a warm focal point of the market, with many families voluntarily extending their stay to learn more about the charity details, indicating a deep emotional resonance triggered by engaging interactions [6][9] Group 2 - CITIC Wealth Management's participation in the McDonald's charity market represents a cross-industry attempt to practice inclusive finance and support public welfare, integrating charity into financial scenarios through innovative products [7][9] - The "Warm Child Journey" charity financial product has launched 23 products by August 2025, raising over 18 billion yuan and donating more than 13 million yuan, benefiting over 60,000 children across 10 provinces [7] - The operational mechanism of CITIC Wealth Management includes a closed-loop management system ensuring transparency and effective use of donations, collaborating with charitable organizations to ensure funds reach their intended recipients [7][9]