SAIC MOTOR(SH:600104) Mei Ri Jing Ji Xin Wen·2025-08-26 10:01Core Insights - The launch of the Harmony Smart Driving's first affordable model, the Shangjie H5, is expected to create significant market interest and potential sales growth [1][3][8] Group 1: Product Overview - The Shangjie H5 is positioned as a mid-size SUV with dimensions of 4780×1910×1664 mm and a wheelbase of 2840 mm [4] - It offers two power options: a range-extended version with a CLTC comprehensive range of 1360 km and a pure electric version with a maximum CLTC range of 655 km [4] - The starting pre-sale price is set at 169,800 yuan, with over 50,000 orders received within 18 hours of opening [1][2] Group 2: Market Positioning and Strategy - The vehicle is targeted at the 200,000 yuan price segment, which is a significant market for domestic passenger vehicles, expected to account for about 20% of total retail sales in 2024 [8] - The collaboration between Huawei and SAIC Group is crucial for achieving cost efficiency and production capabilities, enabling the Shangjie brand to explore the mass market [5][7] - The introduction of the Shangjie H5 is seen as a response to the growing competition in the smart driving segment, with other companies like BYD and Chery also launching affordable smart driving models [6] Group 3: Sales and Production Expectations - The Shangjie brand is anticipated to achieve substantial sales, with projections of reaching 500,000 to 1 million units across its full lineup in the future [8] - A dedicated team of over 5,000 people and an initial investment of 6 billion yuan have been allocated for the Shangjie project, indicating strong commitment from both Huawei and SAIC [7] - The establishment of a specialized factory and supply chain for the Shangjie brand is underway, further supporting its market entry and production capabilities [7]