Workflow
格力高管独家回应为何连续两日喊话小米,两度提及面对舆情“反应慢了”
Sou Hu Cai Jing·2025-08-26 10:44

Core Viewpoint - Gree Electric Appliances has publicly responded to Xiaomi's claims regarding air conditioner sales, emphasizing the need to clarify misinformation to avoid consumer misunderstanding [3][7][12] Group 1: Company Responses - Gree's marketing director, Zhu Lei, stated that the company has reacted to false data circulating online, which has been amplified by media and social platforms [3][7] - Zhu acknowledged that Gree's response to online public opinion has been slow and indicated a commitment to improve responsiveness in the future [11][12] - The company has previously considered legal action against misinformation but recognized the lengthy process involved [12][13] Group 2: Sales Data Discrepancies - Reports indicated that in May, Xiaomi's online air conditioner market share was 18.02%, while Gree's was 17.08%, leading to claims that Xiaomi had surpassed Gree [8][9] - However, Gree provided data showing that in terms of sales revenue, it held a 22.58% market share in May, compared to Xiaomi's 16.82% [10] - In June, Gree regained the second position with a market share of 17.32%, while Xiaomi's was 17.04% [9] Group 3: Technical Comparisons - Zhu criticized Xiaomi's approach to comparing air conditioner models, suggesting that the images used were misleading and not representative of current products [4][5] - He emphasized that Gree's technology and manufacturing processes remain superior, even when comparing older Gree models to newer Xiaomi products [4][6] Group 4: Industry Standards and Practices - Zhu highlighted the complexity and high standards required in the central air conditioning manufacturing sector, arguing that it cannot be simplified to mere assembly [4][6] - He called for responsible communication from industry leaders, stressing the importance of verifying information before sharing [15][16] Group 5: Future Commitments - Gree has committed to maintaining high product quality, as evidenced by its "ten-year free repair" promise, which no competitor has matched [14][18] - The company aims to focus on genuine improvements and customer satisfaction rather than engaging in short-term competitive tactics [17][18]