Google's bill for grabbing kids YouTube user data hits $200 million with new $30 million settlement

Core Points - Google has agreed to pay $30 million to settle a lawsuit regarding the collection of data from children under 13 on its YouTube platform [1] - The lawsuit claims that Google manipulated children by using their personal information to increase their time on YouTube, thereby boosting targeted advertisements and revenue [2] - Google admitted no wrongdoing in the settlement but argued that the lawsuit did not specify losses or prove that its data collection was beyond routine commercial behavior [3] Settlement Details - The settlement, pending court approval, could benefit an estimated 35 million to 45 million children who watched content on YouTube between July 1, 2013, and April 1, 2020 [5] - Lawyers estimate that claimants will receive at least $30 each, as only a small fraction of eligible individuals typically submit claims [5] - Following a previous settlement with the FTC and New York, Google stated it would limit data collection on children's videos and cease personalized ads for such content [6] Ongoing Legal Issues - Google is currently facing another lawsuit related to data collection from children through its education products, with allegations of tracking students' online activities and creating detailed profiles for marketing purposes [8][9] - The company maintains that data collected from its education services is not used for targeted advertising and emphasizes strong controls to protect student data [10] - In 2020, Google settled a lawsuit in New Mexico for $3.8 million related to data collection from children, establishing a privacy initiative in the state [11] Industry Context - The settlement comes amid increased scrutiny of Big Tech's practices regarding child users, particularly following revelations about Meta's AI bots interacting with children under 13 [12]