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基本面企稳+AI商业化提速,估值仍处低位的微盟或迎长线布局良机

Core Viewpoint - The company, Weimob, has shown significant improvement in its fundamentals, achieving profitability for the first time since 2021, which has led to a revaluation of its stock price and positive market sentiment [1][15][16]. Financial Performance - Weimob reported a revenue of 775 million RMB for the first half of 2025, with an adjusted revenue increase of 7.8% year-on-year when accounting for changes in merchant solution rebate rates [1][12]. - The adjusted net profit reached 17 million RMB, marking a substantial improvement of 109% year-on-year, indicating a turnaround from losses [1][15]. - The gross profit margin improved significantly to 75.2%, up over 15 percentage points from the previous year, driven by a strategic adjustment in customer structure [12][13]. AI Commercialization - The company disclosed that AI commercialization revenue reached 34 million RMB, accounting for nearly 5% of total revenue, reflecting the initial success of its AI initiatives [2][5]. - Weimob has established four key directions for AI development, including AI+SaaS and AI+Marketing, and has launched several intelligent solutions to enhance operational efficiency for merchants [4][5]. Market Position and Strategy - Weimob has been proactive in adapting to new market trends, such as the launch of Tencent's "WeChat Store" and the rapid growth of cross-border e-commerce, positioning itself as a leading service provider in the retail SaaS industry [6][7]. - The company has successfully integrated its services across multiple platforms, enhancing its operational capabilities and customer engagement [8][10]. Customer Base and Growth - The average revenue per paid merchant for subscription solutions increased by 4.5% to 7,402 RMB, indicating a focus on high-value clients and improved operational efficiency [10][11]. - The number of paid merchants for merchant solutions grew by 1.5% to 39,281, with a strategic shift away from low-margin clients to enhance profitability [11][12]. Future Outlook - Analysts predict continued growth in Weimob's adjusted net profit, with estimates of 50 million RMB, 130 million RMB, and 240 million RMB for 2025 to 2027, respectively, suggesting a positive trajectory for the company's financial performance [16][17]. - The current market valuation of Weimob is at a historical low, with a price-to-sales ratio of approximately 4.8 times for 2025, indicating potential for valuation recovery [16][17].