申华控股: 申华控股2025年半年度经营数据公告

Core Viewpoint - The company reported its main operating data for the first half of 2025, highlighting fluctuations in revenue and profit across different sectors, with a focus on strategic adjustments to market conditions [1][2]. Summary by Category Main Operating Data - The total operating revenue for the company was approximately 2.15 billion yuan, a decrease of 3.86% compared to the previous year [2]. - The company experienced a net profit of -5.93 million yuan, a year-on-year decrease of 52.37%, while the non-recurring net profit was -6.18 million yuan, showing a year-on-year increase of 4.8% [2]. Sector Performance - Automotive Sales: Revenue was approximately 2.46 billion yuan, with a decrease of 3.69% year-on-year. The gross profit margin was 9.09% [2]. - Real Estate: Revenue reached about 9.84 million yuan, with a significant increase of 50.73% year-on-year, and a gross profit margin of 1.60% [2]. - Service Industry: Revenue was around 6.96 million yuan, reflecting a decrease of 30.67% year-on-year, with a gross profit margin of -9.48% [2]. - New Energy: Revenue was approximately 9.04 million yuan, showing a growth of 55.06% year-on-year, with a gross profit margin of -22.01% [2]. Strategic Adjustments - The company has implemented proactive measures to adapt to market fluctuations, including adjusting sales strategies and enhancing service quality to maintain market share [2][4]. - The company is focusing on clearing existing real estate projects and accelerating capital recovery, with specific projects showing varying degrees of sales success [6]. Market Insights - The company noted a decline in the overall automotive market, with BMW's sales in China dropping by 15.5% in the first half of 2025, prompting the company to adjust its sales strategies accordingly [2].