做俄罗斯跨境电商，要注意规避4个“坑”

Core Insights - The article discusses the evolution of logistics methods in cross-border e-commerce, highlighting the transition from direct shipping to overseas warehouses and the lessons learned from various challenges faced during this process. Group 1: Challenges with Direct Shipping - Direct shipping from China to Russia resulted in slow delivery times, often taking 15-20 days, leading to high refund rates due to customer impatience [3][6] - The logistics were unstable, with frequent issues of lost packages and delays during transit [4] - Poor customer experience negatively impacted store ratings on platforms like Ozon and WB due to slow shipping [5] Group 2: Issues with Overseas Warehousing - Initial reliance on overseas warehouses led to overstocking, with thousands of items sent without accurate sales forecasts, resulting in high storage and unsold goods costs [7] - The company learned that inventory decisions should be data-driven rather than based on intuition, advocating for small batch testing before scaling up [8] Group 3: Importance of System Management - The company initially underestimated the importance of the management system provided by the overseas warehouse, leading to increased storage costs and sales pressure due to poor coordination [9] - A shift to utilizing system data for operational decisions helped improve the situation, emphasizing that the core of overseas warehousing is not just storage but also system and process management [9] Group 4: Localized Service Challenges - While overseas warehousing improved shipping speed, it did not address the complexities of returns, which are crucial for Russian customers [10][11] - The lack of a streamlined return process and local quality checks resulted in unsellable returned items and slow customer service, leading to negative reviews [12] - The realization that overseas warehouses can support localized operations, including returns and sorting, significantly improved customer satisfaction and operational efficiency [12]