2025年中国泛娱乐服装行业市场深度分析及投资战略咨询报告

Core Viewpoint - The pan-entertainment clothing industry is experiencing robust growth, with the market size expected to reach 30.4 billion yuan in 2024, driven by the rise of the Z generation's purchasing power and the popularity of domestic cultural trends [1][11]. Industry Overview - Pan-entertainment clothing refers to garments deeply integrated with the pan-entertainment industry, designed to meet user needs in entertainment consumption, social interaction, and cultural expression [1][4]. - The industry chain is centered around intellectual property (IP), with upstream providing creative sources, midstream converting IP images into clothing products, and downstream utilizing diverse channels for sales and experience services [1][7]. Market Scale - The pan-entertainment clothing market in China is projected to grow to 30.4 billion yuan in 2024, reflecting a steady growth trend compared to previous years [11][12]. - The market's expansion is supported by the flourishing pan-entertainment industry, increasing consumer demand for personalized products, and the maturation of cross-industry collaboration models [1][11]. Competitive Landscape - The competitive landscape of the pan-entertainment clothing industry is diverse, with international players like Disney and Bandai Namco leveraging strong IP resources [13][15]. - Domestic companies such as Meisheng Group are emerging by capitalizing on both local and international popular IPs, focusing on e-commerce and comic conventions for sales [13][15]. Upstream Analysis - In 2022, China's animation industry saw a total output value of 237.9 billion yuan, maintaining steady growth, which fuels the demand for derivative clothing based on popular IPs [9][10]. Research Methodology - The research team employed a combination of desktop research, quantitative surveys, and qualitative analysis to comprehensively analyze the pan-entertainment clothing industry's market capacity, operational characteristics, and business models [2][18].