“观影旅游美食”全打通！一张电影票撬动消费大市场

Core Insights - The summer film season of 2025 has seen a total box office exceeding 110 billion yuan, symbolizing cultural confidence in the country [1] - Over 150 films were released during this summer, with domestic films performing exceptionally well, particularly those with anti-Japanese war themes [3] - The film "Nanjing Photo Studio" has set a record for the highest box office for a historical film in China, resonating not only domestically but also in countries like Australia, New Zealand, the USA, and Canada [3][5] Domestic Film Performance - The anti-war films such as "Nanjing Photo Studio," "Dongji Island," and "Mountains and Rivers as Evidence" showcase the indomitable spirit of the Chinese nation during the 14-year war [3] - "Nanjing Photo Studio" has received significant acclaim, with full screenings reported in theaters, indicating its status as a blockbuster [5] Animation Sector - Domestic animated films like "Wang Wang Mountain Little Monster" and "The Legend of Luo Xiaohei 2" have garnered both critical acclaim and box office success, appealing to audiences of all ages [7] - "Wang Wang Mountain Little Monster" has broken the box office record for Chinese 2D animated films and currently ranks second in the box office for the season [7] Merchandise Revenue - The revenue from film-related merchandise has increased by 120% year-on-year, with "Wang Wang Mountain Little Monster" contributing nearly 30% of this revenue [9] - The film has launched 207 self-developed merchandise items and collaborated with over 30 brands to produce more than 400 licensed products, indicating a shift from simple viewing accessories to popular cultural products [9]