3 6 Ke·2025-08-26 11:36Core Insights - The article emphasizes the urgency for Chinese automotive brands to expand internationally, as overseas markets are becoming crucial for survival and growth [2][3] - The export volume of Chinese automobiles is projected to reach 6.41 million units in 2024, with electric vehicles surpassing 2 million units for the first time [3] - Chinese automotive brands are adopting various strategies for international expansion, including building local infrastructure and factories [1][10] Group 1: Market Expansion and Performance - Chinese automotive exports are expected to reach 3.48 million units in the first half of 2025, marking an 18% year-on-year increase, with new energy vehicles accounting for 41% of this total [2] - Chery is projected to export over 1.14 million passenger vehicles in 2024, capturing one-fifth of China's total automotive exports [3] - In 2023, Chery's new car sales in Russia reached approximately 200,000 units, nearly quadrupling from 2022 [8] Group 2: Strategies of New Players - NIO and Xpeng are focusing on high-end markets in Northern Europe, establishing showrooms and charging infrastructure [4][6] - NIO has opened multiple locations in Norway and Sweden, while Xpeng has a more extensive presence in Denmark and Norway [4] - The establishment of charging stations is critical, with NIO having built 29 charging stations across Norway, Sweden, and Denmark by 2022 [6] Group 3: Traditional Players' Approaches - Chery and Changan are employing a "rural encircling urban" strategy, initially establishing a foothold in Latin America before moving into Europe [7] - Chery's KD factory model allows for significant cost reductions by assembling vehicles locally, which has been effective in markets like Brazil [8] - In 2024, Chery's market share in Brazil reached 3.1%, with sales exceeding 60,000 units [8] Group 4: Local Manufacturing and Supply Chain - BYD is investing heavily in local manufacturing, with plans for 60% localization of parts in Brazil by 2026 [11] - BYD's overseas sales surged to 417,000 units in 2024, a nearly tenfold increase since its international expansion began [11] - The company is also facing challenges in establishing factories in Mexico and Hungary, with plans shifting to Turkey due to complications [12][13]