Core Insights - The company, October Rice Field, is leveraging a catchy advertising slogan "Low-fat and filling, more refreshing!" to enhance brand visibility across airports and outdoor landmarks, generating significant consumer interest and market buzz [1] Group 1: Product Innovation and Market Strategy - In 2024, October Rice Field's corn category achieved sales of 800 million, marking it as the company's second growth curve [3] - The company has partnered with the popular game "Cat and Soup" to create co-branded products, targeting a young audience and enhancing consumer engagement through immersive shopping experiences [3][4] - The introduction of various corn products, including corn sticks and instant corn segments, aligns with the rising trend of healthy eating, contributing to a 523.2% year-on-year revenue growth in the corn category [5] Group 2: Brand Positioning and Consumer Engagement - October Rice Field has established itself as a leader in the corn category, supported by over 3.7 million user reviews on platforms like Douyin and JD, reflecting strong consumer recognition [7] - The company has built three major corn production bases in China, ensuring a stable supply chain from procurement to sales [7][9] - As of August 2025, the cumulative sales of October Rice Field's corn products on Douyin exceeded 14.6 million orders, showcasing effective market penetration and consumer demand [9]
十月稻田IP联名款产品打造跨界“新食尚”