良品铺子2025年上半年营业收入约28.29亿元

Core Insights - The company reported a significant decline in revenue and net profit for the first half of 2025, with revenue approximately 2.829 billion yuan, a year-on-year decrease of 27.21%, and a net loss of about 93.55 million yuan compared to a profit of 23.89 million yuan in the same period last year [1] Financial Performance - The company's revenue for the first half of 2025 was approximately 2.829 billion yuan, reflecting a 27.21% year-on-year decline [1] - The net profit attributable to shareholders was a loss of approximately 93.55 million yuan, contrasting with a profit of 23.89 million yuan in the previous year [1] - The decrease in net profit, excluding non-recurring gains and losses, was attributed to product optimization, price adjustments, and a reduction in store numbers, which collectively impacted the gross margin [1] Marketing and Distribution Strategy - The company has established a nationwide physical channel network covering 22 provinces, with over 2,000 stores creating a gradient layout of "core business circle - community" [2] - The company integrates offline experiences with online accessibility, creating a closed-loop operation barrier across channels [2] - Online channels include flagship stores on platforms like Tmall and JD, as well as social e-commerce channels such as Douyin, Kuaishou, and Xiaohongshu, catering to diverse consumer needs [2]