赵露思为何要换身份恰饭？

Core Viewpoint - The article discusses the fundamental differences between celebrities and internet influencers, focusing on aspects such as digital autonomy, procedural justice, monetization paths, and lifecycle, using Zhao Lusi as a case study [1][4][36]. Group 1: Digital Autonomy - Internet influencers possess unlimited digital autonomy, allowing them to engage in controversial behaviors for quick audience engagement, unlike celebrities who must maintain a positive public image [7][8]. - Zhao Lusi's decision to cancel her Weibo account, despite having over 31.22 million followers, illustrates her pursuit of digital autonomy as an influencer [8][9]. - Celebrities prioritize platforms like Weibo for maintaining fan connections and managing public relations, which is crucial for their career sustainability [10][11]. Group 2: Procedural Justice - The article raises questions about the importance of results versus procedural justice in charitable actions, suggesting that the process should be transparent and accountable [12][15]. - Fans of influencers often focus on the outcomes rather than the processes involved, contrasting with the expectations placed on celebrities to ensure transparency in their charitable efforts [13][16]. Group 3: Monetization Paths - The monetization paths for celebrities and influencers differ significantly; celebrities rely on artistic works and endorsements, while influencers capitalize on direct content monetization through social media [20][21]. - Zhao Lusi's shift towards influencer activities can be seen as a strategic decision to shorten her monetization path, allowing for quicker financial returns [26][28]. - Influencers can achieve immediate sales conversions through live streaming and social media, contrasting with the longer, more complex paths of traditional celebrities [28][29]. Group 4: Lifecycle - The influencer model, while offering quick financial gains, is characterized by a short lifecycle due to the fleeting nature of public attention [33]. - In contrast, the careers of actors can be more enduring, as evidenced by long-lasting careers of established actors who have built their reputations over decades [34]. - Zhao Lusi's choice to transition from a celebrity to an influencer raises questions about the long-term implications of such a decision in the entertainment industry [36].