REMAX Launches 'Marketing as a Service' Platform to Empower Affiliates and Strengthen Market Leadership

Core Insights - REMAX has launched Marketing as a Service (MaaS), a data-driven platform aimed at enhancing marketing efficiency for its affiliates in the U.S. and Canada [1][2] - MaaS is designed to provide REMAX agents with advanced marketing tools, enabling them to connect with clients effectively and drive business growth [1][3] Group 1: Product Features - MaaS is powered by AI and offers a seamless experience for affiliates to launch marketing campaigns with minimal effort [2] - The platform includes a no-cost base package featuring flyers, digital content, and performance tracking, with advanced features like lead generation and video campaigns to be introduced later [5][6] - Key features of MaaS include simplified marketing tools, smart automation for campaign preferences, performance reporting with real-time metrics, and polished brand presence reflecting REMAX's refreshed branding [8] Group 2: Strategic Importance - The introduction of MaaS aligns with REMAX's strategy to provide competitive advantages to its affiliates, particularly in social and digital marketing [6][7] - This launch comes alongside other innovations such as MAXReferSM and MAXEngageSM, reinforcing REMAX's commitment to leveraging technology for agent success [6][7] - MaaS strengthens the REMAX value proposition by facilitating easier marketing, prioritizing client engagement, and supporting business growth [7]